Portrait of Dev Grover
Dev GroverUX designer / Dehradun, India · --:--

I design the first click and think through everything that follows it.

Landing pages, product flows and internal tools, mostly for AI products. I care about the page people land on, the search that got them there, and whether the next step is obvious.

I also make product intros and launch videos, and I study UX design at DIT University. Outside work, I mentor designers at Critic Designs.

Currently designer at
Simply Edits
Previously at
Grame Labsreeler.ai
Open to selected projects
[01] Work

Selected work

Landing pages, SEO-led content and the product screens behind them. One shipped project told in depth, and one live concept.

Screen recording of the Simply Edits landing page
B2B · Landing page & SEO

Simply Edits: getting editors to trust an AI with their first cut

The landing page, search content and dashboard for an AI tool that hands back editable Premiere Pro and Final Cut projects.

70%hero view-to-click
40%continued below the hero
5target keywords ranked
Read case study
Screen recording of the Clarity landing page
Concept · AI workspace

Clarity: a calmer landing page for an AI product

Two sections, one gradient, and an input box as the hero. A study in how quiet an AI product page can be.

Live demoConcept2026
Read case study
Case studies in progress5 drafts
Dark PatternsUX research & ethicsWriting
The First Five MinutesOnboardingWriting
Project BuddyProduct designWriting
Chrome vs BraveComparative UXWriting
Microwave UXEveryday interfacesWriting
[02] Video

Product intros & launch videos

Short videos that explain a product fast. I write the script, plan every scene and design each frame.

1:03

OpenBox: “Hello Trust.”

A one-minute launch film for an AI trust platform that checks every action an enterprise AI agent takes.

Launch film16:9Sep 2026
Case study 2 min

Brief

Explain an abstract enterprise product (policies, verdicts, trust scores, signed proof) in about a minute, in the brand’s own visual language.

Process

  • Studied six launch films frame by frame (Cursor, Linear, Raycast, Vercel v0, Wiz, Arc) for pacing and how each one shows real UI.
  • Wrote a 7-beat structure: hook → problem → turn → product → rhythm → ecosystem → end card.
  • Kept every beat at about 2–3 seconds, with one idea per card.

Design decision

I made “blind spots” literal. The brand’s pixel grid starts dark and flickering, with agents acting unseen. OpenBox then lights it up tile by tile, which turns the tagline into the visual.

6reference films
7story beats
63sfinal cut
RemotionReactIBM Plex Mono + Inter
0:26

ClipShot: click, click, click, paste

A 26-second intro for ClipShot, my free Mac menu-bar app: triple-click, drag a box, and the screenshot is on your clipboard.

Product intro16:9Oct 2026
Case study 1 min

Brief

Teach a brand-new gesture in under 30 seconds, and make a tiny utility feel fun enough to download.

Process

  • Opened on a problem everyone recognises: a desktop full of “Screenshot….png” files.
  • Showed the gesture as a rhythm (“Click. Click. Click. Paste.”) so the copy teaches the interaction.
  • Then the proof points: 100% local, lives in the menu bar, free.

Design decision

Loud poster colors and huge condensed type, one fact per frame. A quiet utility needed a loud intro to get noticed in a feed.

26sruntime
8scenes
~84 KBapp download
Motion designProduct copy
[03] Experience

Experience

Design roles, internships and a community I’ve been part of since 2021.

Junior designerSimply Edits2026Landing page, SEO content, product flows and the admin dashboard for an AI video-editing tool.

Designed the landing page as a sequence (promise → how it works → proof → get started): 70% hero view-to-click, with 40% continuing below the hero. Planned SEO content and internal links that ranked the site for 5 target keywords. Read the case study →

Product design internGrame Labs2025Product design at a web development agency working with US clients (remote).

Worked across client web projects alongside the tech and design teams.

Product design internreeler.ai2024Product design for an AI tool that turns a script into a finished reel.

The flow from script to scenes, voiceover and subtitles. reelerai.com ↗

Community mentorCritic Designs2021 – NowMentoring designers in the Critic Designs community on Discord.

Join on Discord ↗

[04] About

Outside the screen

Based in Dehradun and usually up for a walk in the hills. Interested in SEO-led design, design automation, AI interfaces and design systems.

Dev on a roadside railing in the hills
Roadside pause
Dev on a hillside trail
A different perspective
Dev above the tree line
Above the tree line

Say hello

Currently open to selected projects. If you have something in mind, email is the quickest way to reach me.

devgrover.design@gmail.com LinkedIn ↗